Murfreesboro Moves to Fast Lane to Fight Traffic Pains

Hytch App Matches Smart Commuters for Carpooling on I-24

Nashville Tech Company Partners with Murfreesboro on Rideshare Technology for Long Distance Commuters to Save Gas, Reduce Traffic and Mitigate Congestion in Rutherford County

NASHVILLE, TN ─ September 22, 2016 — Hytch LLC, a technology company dedicated to reducing traffic and easing congestion in the greater Nashville region, announced today a grassroots marketing alliance with Murfreesboro, Tenn.  Murfreesboro City Mayor Shane McFarland welcomed community leaders for a “virtual ribbon cutting” event this morning at the Rutherford County Chamber offices, just days after the Middle Tennessee gas shortage scare.  

"One of our greatest challenges in Middle Tennessee is addressing transportation opportunities,” Mayor McFarland said.  “We must all work together to find ways to partner with private industry to help with these solutions, and Hytch is absolutely working on being part of the solution."

Hytch and Murfreesboro leadership have an ambitious plan to convert thousands of commuters into carpoolers and reduce traffic in the near future by making it far more convenient to share the ride. “This isn’t 1985,” said Hytch Co-Founder and CEO Mark Cleveland. “We all have smartphones now. So, we can complain and get fired up over traffic, or we can look in the mirror and fire up an app for that.”

“Hytch’s tool really does bring old-fashioned carpooling into the digital age,” said Paul Latture, Rutherford County Chamber President.  “It makes ridesharing convenient by building a big network of options. So let’s start matching right now.”

Hytch technology earned CMAQ (Congestion Mitigation and Air Quality) grant funding to help build a user community in the six Middle Tennessee counties impacted most by air quality issues: Davidson, Montgomery, Rutherford, Sumner, Williamson and Wilson counties. “The bold support of TDOT is critical to push technology solutions that change driving habits,” said Cleveland. “Congestion steals time from everyone. Hytch’s technology brings us together to claim it back, one trip at a time.”  

The initial focus of this public/private partnership is to network communities along the I-24 corridor from the north in Clarksville through Nashville and then southeast through Rutherford County.  Several communities along this route were affected by the recent gas shortage scare.  Cutting commuters’ individual gas needs by enabling them to find a carpooler, Hytch’s platform provides an opportunity for commuters to take an active part in alleviating some of those gas shortage fears moving forward.

“We need to think differently,” said Mayor McFarland.  “We have about 38,000 cars going to Nashville and Williamson County, and about the same number of cars commuting into our county each day for work. We all know some solutions will be costly, but this is a smart, affordable solution that can get results right away.”   

“There are more than 100,000 empty seats going to and from Nashville on I-24 every day,” said Cleveland. “Our surveys show 69% of us say we would pay for a carpooling ride but 62% say the problem with carpooling is finding someone to ride with. Hytch is an idea whose time has come.”

About Hytch LLC: 

Based in Nashville, Hytch developed a people-matching service that brings people together to save money by sharing the cost of gas.  Recently awarded a $100,000 TDOT CMAQ grant, Hytch offers a free and easy platform for both iOS and Android devices.  Riders can download the app for free and use it to contribute to the driver’s cost of gas on a voluntary basis.  Company co-founders are Mark Cleveland, Robert Hartline and Chase Geiser.  For more information on the first true ride sharing application in Tennessee, visit and follow @HytchMe (#HytchMe).

About Murfreesboro, Tenn.:

Murfreesboro, one of the fastest growing cities in Tennessee and the 13th fastest-growing city in America, has seen tremendous growth.  From 2000-2010, Murfreesboro’s population grew 58%,giving the city a 2010 Census population of 108,755.  In 2015, the population grew to 126,118. This phenomenal growth is due in part to the accessibility of Rutherford County via major interstates. I-24 runs directly through Murfreesboro, and I-65, I-40 and SR-840 are all within 15 miles of the city limit.

Murfreesboro’s geographic location at the center of Tennessee, its low city property tax and its proximity to Nashville have made it one of the fastest growing residential and retail areas in the state.  Murfreesboro is also home to Middle Tennessee State University, the largest undergraduate university in the state with an enrollment over 26,000.

About Congestion Mitigation and Air Quality (CMAQ) Programs: 

TDOT accepts proposals for funding a wide range of eligible CMAQ projects. These include bicycle and pedestrian infrastructure, ridesharing and other programs designed to reduce vehicle trips, as well as traffic signal timing projects and other projects designed to improve traffic flow.  

Hytch Media Contact: Amanda Washington. (615) 329-9559